“For The Unlike Minded”

“For the Unlike Minded” is a concept inspired by Gen Z’s desire for meaningful connection and self expression. Non is a non-alchoholic alternative founded in Australia known for their unique flavor profiles. Gen Z has cut back on drinking and wants to be present in social settings, I wanted to bridge that together with forming a community through Non with Gen Z as “the unlike minded” by creating interactive social media posts, landing page, email advertisements, out of home, print, and an experience.